You have the chance to participate in ground breaking research about how psychological type may factor in to the #GigEconomy.  Read on to learn more.

People become independent workers largely for more flexibility and control in their life according to numerous studies.  That said, no one has ever really tried to go deeper than that.  Until now.

CPP Inc., the owners of the Myers-Briggs Type Indicator® (MBTI®) as well as other psychometric assessment tools to help organizations communicate more effectively, is launching research into how psychological type may play into the freelance career and you can help. A link to this important survey research is provided below, but first let me explain a bit more.

It is funny when two different parts of your professional life converge. My entire career has been about empowering independent work, and in the last two years I have been engrossed in the Gig Economy, given the publication of my most recent book, Thriving in the Gig Economy.  However, in addition, for more than 15 years I have been a member of the Board of Directors of CPP Inc., the aforementioned owners of MBTI.  On a recent visit to the UK, I stopped in at the CPP European headquarters in Oxford where I discovered the Head of Thought Leadership, John Hackston, was launching a study of psychological type and the Gig Economy.

As John sees it, the gig economy – which he defines as the rise of freelance jobs and short-term contracts, not necessarily fixed to a single employer, over permanent jobs – is a key trend of the current and future labor market. He was, of course, preaching to the choir.  Today nearly a third of the US workforce is participating in this trend, and this number is expected to grow to 40 percent by 2020.

For such a large percentage of the workforce, however, the information about why people join the gig economy and what motivates them is somewhat shallow.   Moreover, there are no  optics into the stresses they face, and, crucially, how their personalities interact with all of these factors. For example, are individuals with certain personality preferences more likely than others to join the gig economy? Similarly, are certain personality types likely to become involved in particular types of freelance work compared to those with other preferences? Do people with different personality types find different aspects of gig work more stressful, meaning that different coping strategies may be more useful for them?

CPP has designed a survey to address these issues, by linking a set of questions around the gig economy and independent worker roles with the widely used MBTI type model of personality. The results will be used to produce guidance for individuals working in the gig economy on how to handle certain issues, like isolation for example.  These insights will be available both for those who know their personality type preferences as well as those who do not. There will also be a detailed research report and a research summary, and the findings will be presented at conferences and other forums. Of course, all of the findings will be described in the aggregate; all individual data will remain entirely anonymous.

I will be sharing their findings as well.  The more survey respondents the better the outcome.  So follow the link below to participate in what is truly a landmark study that could yield valuable results for independent workers of all types.


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