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More Interviews about Thriving in the Gig Economy

It has been a busy week of interviews about my new book.  Here is a partial list:

7/12 –  Technomics, KGO,  Host Jason  Middleton; he half hour show will air in the second week of August

7/19 School for Start-ups Radio, Host Jim Beach; will air Tuesday July 25

7/20 Money Matters, Host Stu Taylor did a live interview. The broadcast will air  again on Biz Talk Radio Network on Saturday, July 22 and  Radio America Network Sunday on July 23.

The Gig Economy in Africa

A student of the #gigeconomy, I am always reading what is being said about it. Although we all know it is a global talent market, sometimes sitting in the shadow of Silicon Valley, you can forget that the rest of the world may not be moving at the same pace.  Last Friday,I read a  great article about the gig economy in Africa which piqued my interest, especially because its development is being analyzed very rigorously and  in some jurisdictions, seriouss efforts, both public and private are being launched to accelerate its adoption.

In an Atlantic  article entitled, https://www.theatlantic.com/business/archive/2017/04/gig-economy-global/522954/ “What the Gig Economy Looks like Around the World” the author highlights the work of  Mark Graham, an Oxford professor at the Oxford Internet Institute.  He is billed as a “Professor of Internet Geography”, which is a title, I , for one, find fascinating.  He points out that there is a massive over supply of labor for low wage gigs found on digital platforms like TaskRabbit and Fiverr. As more and more people from the developing world join the platforms offering lower rates, wage compression occurs. The study looked specifically at workers in Kenya, Nigeria, Ghana, Malaysia, Vietnam, and South Africa.

Graham points out that workers in these  countries face the benefits and potential risks of the gig economy. The former include income potential, work autonomy, and flexibility while the latter are isolation, discrimination and reduced employment security. The study looked at digital platforms as a source of freelance work as well as outsourcing domains, like call centers.  In the platform world, the risk of employment security was significant. In the outsourced operations, there were more issues around working conditions and the treatment of workers.

Some workers thought the digital platform by its nature enabled   bias that was either racial or based on the country of origin; one worker in Nairobi tried to make it look like he was in Australia to improve his chances of getting a gig. There were questions of what labor laws apply in work that is done on the cloud from workers that may be in many different countries. Professor Marks thinks this ambiguous question is one that requires an answer. To combat wage depression, it was thought there could be union efforts, but such efforts are difficult in a virtual environment.

Nonetheless, some governments see the emerging gig world as a potential tool to reduce poverty in their countries.  Nigeria has launched a major effort to educate its citizens about the benefits of freelancing called, Microwork for Job Creation.” http://nigerianjobsmarket.com/2013/03/11/microwork-job-creation-initiative-in-nigeria/ The program is designed to educate citizens about the opportunities in the digital world as well as showcase for Nigerian businesses the ways they may be able to work more efficiently. They have a Facebook presence as well, called NajaCloud.  Check it out at https://www.facebook.com/Naijacloud/posts/174030629411778

African entrepreneurs are also supporting the rise.  Four entrepreneurs in Cape Town launched GetTOD last summer. Much like Handy in the US, GetTOD is an on-demand service for plumbers, electricians and Handymen.Press releases say it is the first platform of its kind in South Africa.  Others are very likely to follow.

 

Endorsements Coming In for Thriving in the Gig Economy

A big thank you to all of my early readers who have offered up some great comments about my upcoming book, Thriving in the Gig Economy.  Here is a sample.

“The new landscape of work may feel like the wild west — so we’re fortunate to have Marion McGovern as our guide. THRIVING IN THE GIG ECONOMY is a rich and useful handbook that addresses every aspect of the new free agent terrain.”

– Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

 

“Thriving in the Gig Economy is a must read for anyone entering or re-entering the workforce in a non-traditional way. But if you are an entrepreneur thinking of starting your own company to ride this new wave or are an executive at a traditional firm, this book has valuable insights for you as well. Marion McGovern has written a meticulously researched description of how the dynamics of the workforce of today and tomorrow have and will continue to change.”

—Tony Earley Jr., Chairman, PG&E

 

Thriving in the Gig Economy is a must read for anyone considering becoming an independent consultant, a newly established consultant or a seasoned consultant that truly wants to thrive, not just survive, in this evolving Gig Economy.  Marion McGovern’s entrepreneurial zeal and expertise establishing and running a successful business focused on this marketplace long before the term “Gig Economy” was coined, coupled with her latest research on how this evolving economy is growing and changing, provides the reader with the tools, tips, techniques and resources to truly thrive in the Gig Economy!”

—Jeff Hayes, President and CEO of CPP, Inc.

 

“This is your go-to source for a font of information about the gig economy—how to build your brand, set your price, find work that matches your skills, manage employment risks, and master the ecosystem that supports this fast-growing sector.”

—Wayne F. Cascio, PhD, Distinguished Professor, University of Colorado, and Robert H. Reynolds Chair in Global Leadership, Editor, Journal of International Business Studies, The Business School, University of Colorado Denver

First Press for Thriving in the Gig Economy

Berkeley Haas Magazine http://haas.berkeley.edu/ published the first announcement of my new book, Thriving in the Gig Economy.  What can I say but go Bears!

Working Smarter

ALUM_Accolades_MarionMcGovernMBA85Book by Marion McGovern, MBA 85

In Thriving in the Gig Economy (Career Press, July 2017), Marion McGovern, MBA 85, explores dramatic changes in the world of work and offers advice on how to capitalize and compete in the new landscape. McGovern focuses on the high end of the gig economy, looking at the alternative workforce of senior consultants. She dives deep into the world of digital marketplaces and outlines ways to maneuver in this new, digitally enabled world of work to create a path that optimizes success.

Nearing Completion

Thriving in the Gig economy is nearing completion.  We are in the final editing step , ensuring the footnotes, acronyms and tables are all correct.  The grammar is not far behind.

In the meantime, I am happy to report that I have received several endorsements.  Here is a taste:

“Thriving in the Gig Economy is a must read for anyone entering or re-entering the workforce in a non-traditional way. But if you are an entrepreneur thinking of starting your own company to ride this new wave or are an executive at a traditional firm, this book has valuable insights for you as well. Marion McGovern has written a meticulously researched description of how the dynamics of the workforce of today and tomorrow have and will continue to change.”

Tony Earley Jr.

Executive Chairman, PG&E

Thriving in the Gig Economy is a must read for anyone considering becoming an independent consultant, a newly established consultant or a seasoned consultant that truly wants to thrive, not just survive, in this evolving Gig Economy.  Marion McGovern’s entrepreneurial zeal and expertise establishing and running a successful business focused on this marketplace long before the term “Gig Economy” was coined, coupled with her latest research on how this evolving economy is growing and changing, provides the reader with the tools, tips, techniques and resources to truly thrive in the Gig Economy!”

Jeff Hayes

President and CEO, CPP, Inc.

“This is your go-to source for a font of information about the gig economy—how to build your brand, set your price, find work that matches your skills, manage employment risks, and master the ecosystem that supports this fast-growing sector.”

Wayne F. Cascio

PhD, Distinguished Professor, University of Colorado, and Robert H. Reynolds Chair in Global Leadership, Editor, Journal of International Business Studies, The Business School, University of Colorado Denver

Editorial Process

I am in the editorial process with the book now, dealing with footnotes, releases and endorsements. Some aspects of the work now are tedious, but necessary.  This is where, the fact that I am a big picture person and not so great with details makes some of this work now a bit of a slog.  That said, it is always wonderful when I get an endorsement from one of my readers.  I will start sharing those here soon.

Submitted First 7 Chapters

I am happy to report that I have submitted the first 7 chapters of my manuscript to Career Press Inc. The balance of the book is due in mid-January 2017. In the meantime, I will be wrapping up interviews, finalizing some research and writing about the future of work. I welcome any comments you may want to share.

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